From https://rasa.com/docs/rasa/responses/#rich-responses:
ESCAPING CURLY BRACES IN DOMAIN.YML
You need to write the
/intent{entities}shorthand response with double curly braces in domain.yml so that the assistant does not treat it as a variable in a response and interpolate the content within the curly braces.
The example on that page is:
responses:
utter_greet:
- text: "Hey! Would you like to purchase motor or home insurance?"
buttons:
- title: "Motor insurance"
payload: '/inform{{"insurance":"motor"}}'
- title: "Home insurance"
payload: '/inform{{"insurance":"home"}}'